A new Facebook application / business idea: SaveAnAlien.com. The story-line is that a comet is soon going to hit a far off planet (there’s a countdown on the site) killing all 10 million aliens, all of them unique and cute (randomly generated by computer algorithm). You can save one, unique alien by “adopting” it and moving it to safety in Antarctica (i.e. on your Facebook page). Your unique and cute alien can then be digitally added to your photos, cared for and printed on t-shirts (that cost $$) (as well as do other cute things that cost $).
I think this is a great use of the viral nature of Facebook and they have a revenue plan built-in that’s not advertising. Way to go.
Check it out.