“Another shopping app?” You groan. Yes, the newest shopping app has just launched, but with deals in over 30,000 stores, including big names like Nordstrom and J.Crew, Swirl may have a chance. Touted “the personal shopping assistant you always wanted but never had,” Swirl is a mobile app and website that keeps you up to date on trends, organizes store sales and deals, and locates your favorite fashions in local stores – all the while sharing and updating your style and purchases on social media, of course.
You can customize your account to show you the sales occurring at your favorite stores or to alert you when prices drop on your preferred styles. As someone that receives countless email alerts containing the same information, I agree it would be nice to compress all of it into a single entity that I can check when I want to. Swirl is setting itself apart from the sea of mobile shopping apps by focusing on the offline shopping experience. Instead of pushing you through to an e-commerce site, Swirl updates you with what’s going on at the physical stores in your area. With the majority of clothing sales still happening offline, this strategy seems to be a smart one.
Image: Screen Shot from http://www.swirl.com