Office Perks: At young, style-savvy startups, they include more than free coffee and a parking spot. In fact, there seems to be a strong trend among the Facebooks of today in establishing ultra cool offices. We’re talking a slide in lieu of stairs, a vending machine that dispenses Apple accessories, a gym, multiple restaurants, themed dress-up days, and conference rooms styled like treehouses, bungalows, and swanky apartments. And while these things may keep employees bragging about their 9 to 5, it’s also – companies argue – making them more productive. By allowing them to work out, to enjoy the latest technologies, and to be energized by their surroundings, these companies retain their workers and keep them happy.
Perhaps more importantly, company culture has become just an extension of a company’s brand. With instantaneous social media postings from employees on every level, it’s become much more important to showcase what your brand is all about in its office environment. Airbnb employees make videos on themed dress-up days at work that they then post to Facebook. These videos scream youth, community, adventurous, and fun – which is largely what they’d like you to think about their vacation services. It seems like brilliant marketing.
Photo via Airbnb