How to Start a Movement

Watch this video.  This guy is dancing alone.  He looks crazy.  One person joins him at 20 seconds.  They both look kinda nuts.  A couple more join at 1 minute.  Now it starts to look fun.  Then they hit the Tipping Point and the dance party explodes.  Hundreds of people coming running in from every direction.  You wish you had been there.

Lessons for those of us trying to start a movement – be it a business, a non-profit or a revolution:  No one likes to be “crazy dancer #2″ but everyone wants to  join a Big Fun Party.  Sometimes all it takes is three or four crazy friends to join your stupid dance to spark a movement.  Who are your crazy friends?