Cloudbrain

Kevin Kelly has a great article out, Better Than Free, in which he lays out a framework for selling content in a world where copies are free: Music is free. Movies are free. Books are free (all on the internet, and all eventually, of course). How does one make money?

His thesis to is to give away the content and charge for the intangible qualities that cannot be copied and he lays out 8 categories: Immediacy, Personalization, Interpretation, Authenticity, Accessibility, Embodiment, Patronage, Findability.

Great examples include the Greatful Dead giving away music and charging for concerts (embodiment), Red Hat giving away software and charging for training and support (personalization) and Apple/iTunes ability to sell music and movies because they make it so easy (accessibility and authenticity).

Is this the future of paid content?  Are there other good examples of giving away the content and charging for the non-copyable qualities?

This entry was posted on Wednesday, February 13th, 2008 at 9:46 am and is filed under Cloudbrain. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.