A recent post on the CVillain blog mentioned us at being behind a new UVA blogging site gaining some recent press. Several UVA students, with help from Cloudbrain, launched a “gossip”-focused blog at UVA a few weeks ago. The desire was to explore social media and the changing face of publishing on the Internet - as well as to celebrate fun and social life at UVA. Thanks to some other, more scandalous, sites the blog has found itself in the middle of an interesting conversation regarding publishing, anonymity, privacy and appropriateness. We have taken the site down.
Monthly Archive for February, 2008
An article in Forbes lays out Christian Lindholm’s 8 Trends for a Mobile World that he sees happening in 2008. Among them he predicts: (1) A flood of bad touchscreen phones as companies try to copy the iPhone, (2) GPS becoming the new killer-app (he thinks 50% of phones will have it by the end of the year) and (3) The “Dawn of the Casual Computer” - the iphone in your pocket. Read the article. Its interesting.
Kevin Kelly has a great article out, Better Than Free, in which he lays out a framework for selling content in a world where copies are free: Music is free. Movies are free. Books are free (all on the internet, and all eventually, of course). How does one make money?
His thesis to is to give away the content and charge for the intangible qualities that cannot be copied and he lays out 8 categories: Immediacy, Personalization, Interpretation, Authenticity, Accessibility, Embodiment, Patronage, Findability.
Great examples include the Greatful Dead giving away music and charging for concerts (embodiment), Red Hat giving away software and charging for training and support (personalization) and Apple/iTunes ability to sell music and movies because they make it so easy (accessibility and authenticity).
Is this the future of paid content? Are there other good examples of giving away the content and charging for the non-copyable qualities?